Right Range, Availability And Value

Have you got a broad range of soft drinks choices available to meet the different needs of your shoppers?

Recommendations:

• Ensure best sellers have enough space in the Soft Drinks chiller to meet demand throughout the day.
• Introduce new products/flavours to keep your category exciting to shop (but remove poor selling lines to create the space).
• Offer a good range of Price Marked Packs across standard and premium ranges to appeal to different shoppers.
• Remember: Offering value is more than just lower prices – offer a great service and an enjoyable shopping experience to add value to your customers.

Sources:
1. IGD Shopper Vista.
2. Lumina Intelligence CTP 2020.
3. HIM PMP study2019.