Rapid Delivery Opportunity
What is Rapid Delivery?
Rapid Delivery enables stores to offer selected products online for speedy delivery eg via Deliveroo/UberEats Apps. This has created a new source of growth for the convenience sector – which can drive shopper loyalty, reach new shoppers and grow your sales!
Recommendations to Optimise Rapid Delivery:
-
Advertise your best sellers
- Ensure you include your top selling Soft Drinks and a broad range to drive more sales.
-
Maintain good availability of products advertised on apps
- Store ratings on these Apps are impacted by store operations (e.g. the right items being delivered).
- The higher up the ratings your store is the more likely the app is to recommend your store to shoppers, which will result in higher shopper traffic and higher sales.
-
Make sure the Soft Drinks you advertise are chilled!
- Rapid delivery is mainly used for “need it now” missions.
- The top three missions for quick commerce are food-to-go, evening meal, and top-up.
(IGD ShopperVista May21)
-
Attract shoppers through creating occasions
- Create meal/ bundle deals to increase basket spend via the apps – remember to include a Soft Drink!
- Bundles can make shopping online quicker, easier, and more convenient.
(IGD Retail Analysis July21)
-
Ensure optimum product content to view on app
- Use clear pack shots for ease to shop and ensure price, description and product size is clearly visible on all devices (optimized for mobile) to avoid confusion.
- Getting these basics right will help to increase shopper conversion and grow impulse purchase too.
View our range recommendations
Sources:
1. IGD Shopper Vista May 2021.
2. IGD Shopper Trends 2022.
3. https://bdaily.co.uk/articles/2020/08/11/independent-retailers-urged-to-get-back-onto-social-media-as-new-research-shows-the-extent-of-the-drop-off