Suntory Beverage and Food is a global Soft Drinks manufacturer with well known brands including Lucozade, Ribena and Orangina.
Discover how to better understand the soft drinks category and how to maximise your sales in this category with a great range, good merchandising and engaging your customers.*
*All of our recommendations have been informed by category sales data and consumer/shopper trends and insights.
Why the soft drinks category is important
Interesting facts and figures
Soft Drinks shoppers are valuable, spending more in store than the average shopper, buying more items and visiting more frequently!
19% of all baskets will contain Soft Drinks within Convenience stores (rising to 25% within forecourts).
Source: Lumina Intelligence CTP 2020
Soft Drinks value grew by +11% in the latest year
Source: Nielsen Total market including discounters, 52 w/e 25th Feb 2023
99% households buy from
the soft drinks category. Households buy Soft Drinks
63x a year
Source: Kantar 52 w/e 19th Feb 2023
Shoppers spend £1.62 on Soft Drinks (average) and will also spend £4.94 on other categories at the same time.
Source: Lumina Intelligence CTP 2020
