Use Local Knowledge To Differentiate Range
In addition to nationally recognised best sellers, ensure you meet local needs through adjusting your offer to reflect your location & customer type:
- Include regional favourites.
- Keep your range offer fresh by removing slow selling lines and introducing new flavours and products.
- Use point of sale messages to highlight new products and create interest. View our Point of Sale tips.
Watch-out: Stocking too much range can impact ease and speed to shop and limits availability on best sellers – this may frustrate shoppers and result in lost sales.
* Drink Now: Chilled smaller format products to enjoy on the go.
Source: 1. HIM PMP study2019.