Range & Merchandising Tips
Use Local Knowledge To Differentiate Range
Stock Best Sellers
Meet Different Shoppers’ Needs
Use Local Knowledge To Differentiate Range
Ensure Drink Now* Products Are Chilled
Follow Proven Product Blocking Rules
Assign Space In Line With Sales

Use Local Knowledge To Differentiate Range

In addition to nationally recognised best sellers, ensure you meet local needs through adjusting your offer to reflect your location & customer type:

  • Include regional favourites.
  • Keep your range offer fresh by removing slow selling lines and introducing new flavours and products.
  • Use point of sale messages to highlight new products and create interest. View our Point of Sale tips.
  • Watch-out: Stocking too much range can impact ease and speed to shop and limits availability on best sellers – this may frustrate shoppers and result in lost sales.

* Drink Now: Chilled smaller format products to enjoy on the go.
Source: 1. HIM PMP study2019.

Next section:

Ensure Drink Now* Products Are Chilled
  • 51% of shoppers buy a new product per month1

Next section:

Ensure Drink Now* Products Are Chilled