Assign Space In Line With Sales
  • Space given to each segment of Soft Drinks should reflect its unit sales. e.g., Cola & Energy should have significant space to reflect their large scale.
  • This ensures there is enough range to meet demand and enough stock to maintain availability.
  • Stimulation Energy drinks sell strongly but take care not to over space – their high price means they account for a lower proportion of volume sales.
  • To aid navigation and ensure availability on shelf, aim to give at least 2 facings to all products stocked, with best sellers receiving even more.

Source: 1. Lumina Intelligence CTP 2020.

  • If the product is out of stock more than 2.5 times the shopper will go elsewhere for their whole shop1