Assign Space In Line With Sales
- Space given to each segment of Soft Drinks should reflect its unit sales. e.g., Cola & Energy should have significant space to reflect their large scale.
- This ensures there is enough range to meet demand and enough stock to maintain availability.
- Stimulation Energy drinks sell strongly but take care not to over space – their high price means they account for a lower proportion of volume sales.
- To aid navigation and ensure availability on shelf, aim to give at least 2 facings to all products stocked, with best sellers receiving even more.
Source: 1. Lumina Intelligence CTP 2020.
