Meet Different Shoppers’ Needs
- Consider the specific needs of your shopper to design a range that works for them e.g.:
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Locations with high morning trade should include Smoothies, Fruit Juice & Iced Coffee.
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Stock a good range of Sports and Energy Drinks if you are located close to a sports/ leisure center or gym.
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Stock a range of Drink Later* products if you offer grocery options for a top-up shop (stock these on shelf as refrigeration is not essential).
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Water, Juice Drinks and Sports drinks are great to quench thirst on hot days – make sure they are chilled!
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- Many shoppers are value conscious – Price Marked products provide shopper confidence and should be considered as part of your range.
* Drink Later: Ambient larger format products to take home.
Source: 1. HIM PMP study2019.
