Meet Different Shoppers’ Needs
- Consider the specific needs of your shopper to design a range that works for them e.g.:
Locations with high morning trade should include Smoothies, Fruit Juice & Iced Coffee.
Stock a good range of Sports and Energy Drinks if you are located close to a sports/ leisure center or gym.
Stock a range of Drink Later* products if you offer grocery options for a top-up shop (stock these on shelf as refrigeration is not essential).
Water, Juice Drinks and Sports drinks are great to quench thirst on hot days – make sure they are chilled!
- Many shoppers are value conscious – Price Marked products provide shopper confidence and should be considered as part of your range.
* Drink Later: Ambient larger format products to take home.
Source: 1. HIM PMP study2019.