Ensure Drink Now* Products Are Chilled

Drink Now* soft drinks should be chilled to maximise sales (stock in the chiller at 5℃).

  • During warm periods, you can ensure you have enough water available by creating additional displays outside the chiller.

Drink Later** soft drinks do not need to be chilled. Stock these near take home snacks, e.g., large bags of crisps, as they are often bought on the same shopping trip.

Sources:
1. IRI, MetOffice.
2. TBC.
* Drink Now: Chilled smaller format products to enjoy on the go.
** Drink Later: Larger format packs to be taken into the home.

  • Weather impact: For every °C rise in outside temperature (between 18-24 degrees)  we see 4x growth in Soft Drink sales1