Use Shopper Marketing To Excite Your Customers And Boost Your Sales
Use Shopper Marketing To Excite Your Customers And Boost Your Sales
- Shopper Marketing focuses on improving the shopping experience for your customers in order to drive sales at the point of purchase.
- Shopper marketing is a great way to boost your sales because you are exciting shoppers and making them aware of changes in your store.
- It is important to disrupt shoppers multiple times on their way round the store and even pre store (tips on advertising on Social Media) to highlight key products which they may not have thought of.
- It is important that your in store messages disrupt your shoppers by being:
Visible
- Is it in a logical and relevant place, e.g a Category Entry Point?
- Does it grab attention and disrupt the shopper?
- Are Distinctive Assets clearly visible?
Interesting
- Is it distinctive?
- Will it prompt an emotional reaction to encourage a second look?
- Is it clear and simple to read and understand?
- Is the benefit clear and believable?
Persuasive
- Are the messages relevant, inclusive and compelling for the shopper?
- Does it offer perceived value?
- Does it have immediacy?
- Is it easy to shop?
- The average number of words read by a shopper is just 8, so ensure your messages are snappy!
Source: Tracey Locke 2022
