Consider Using Some Of These Levers In Your Store
Supporting a new product (NPD)
  • Front of store displays (for larger stores).
  • FSDUs at soft drinks aisle.
  • Aisle and chiller fins.
  • Shelf trays.
  • Outdoor posters.
Supporting Best Sellers
  • Feature space (e.g. end of aisle).
  • FSDUs at soft drinks aisle & high traffic (relevant) areas.
  • Aisle and chiller fins.
Supporting big branded campaigns
  • Going BIG.
  • Permanent or semi-permanent fixturisation changes.
  • Education on Category Entry Points.