Service Station (A-Road / Motorway)

Block By Segment

• Group similar products together to help the shopper find and then buy.
• Position top selling segments at eye level for ease of shop.

Lead In With Carbonates

• Acts as category signpost to attract impulse shoppers.
• Merchandise cans together for ease to restock and stack within chillers (11% carb sales- Forecourts).

Stimulation/High Caffeine

• Keep high caffeine products on top shelves to keep them out of reach of minors.
• Align with government legislation restricting sale to <16 year olds.

Everyday Energy By Carbs

• Locate Everyday Energy next to Carbs and Stimulation drinks.
• These products meet both Energy and Refreshment needs and are often considered substitutes.

Still Drinks & Water Together

• Sports Drinks, Juice Drinks and Water together as meet the same consumer need for refreshment.
• Water benefits from additional space due to higher volume sales.
• Water over-indexes in Forecourts 18% volume/14% value.

Block By Segment

• Group similar products together to help the shopper find and then buy.

Best Sellers Priority Space

• Shoppers most likely to be in a rush and/or impulse shopping.
• Make it easy for them to grab their favourites and go.

Still Drinks & Water Together

• Sports Drinks, Juice Drinks and Water together.
• Meets the same consumer need for refreshment.

Block By Segment

• Group similar products together to help the shopper find and then buy.
• Position top selling segments at eye level for ease of shop.
• Flow left to right starting with low/no sugar version first.

Lead in with Carbonates

• Acts as category signpost to attract impulse shoppers.
• Represents 50% of volume sales.

Pack Formats Within Segments

• Group same pack formats eg multipacks or large serve together within their parent segment eg Carbonates.

Sports & Energy Drinks Together

• Group Sports & Energy Drinks together as part of a similar shopping mission and usage occasion.
• Lead in with Everyday Energy near to Carbs as both are considered for similar occasions​.

Water & Still Drinks Together

• Group Water and Still Drinks together as part of a similar usage occasion.
• Complimentary products eg Water and Squash.
• Site Flavoured Water between to Squash and Lunchbox Juice Drinks for ease to shop.