Sandwich Shop / Café

Block By Segment

• Group similar products together to help the shopper find and then buy.
• Position top selling segments at eye level for ease of shop.

Central Location for Carbonates

• Acts as category signpost to attract impulse shoppers.

Still Drinks & Water Together

• Meets the same consumer need for refreshment.

Stimulation/High Caffeine

• Keep high caffeine products on top shelves to keep them out of reach of minors.
• Align with government legislation restricting sale to <16 year olds.

Everyday Energy Near Carbs

• Locate Everyday Energy products between Carbs and Stimulation drinks where possible.
•  These products meet both Energy and Refreshment needs.

This planogram provides a solution that adheres to Government guidance for ranging within Government run foodservice sites:

This guidance is:

• No more than 10% beverages provided can be sugar sweetened beverages (SSB).
• At least 90% of beverages provided must be low calorie/no added sugar beverages.
• All SSB to be no more than 330ml pack size.

Block By Segment

• Group similar products together to help the shopper find and then buy.
• Position top selling segments at eye level for ease of shop.

Central Location for Carbonates

• Acts as category signpost to attract impulse shoppers.

Still Drinks & Water Together

• Meets the same consumer need for refreshment.

Stimulation/High Caffeine

• Keep high caffeine products on top shelves to keep them out of reach of minors.
• Align with government legislation restricting sale to <16 year olds.

Low/No Sugar Variations

• Align to new legislation on Sugar Sweetened Beverages (SSB) within foodservice.
• Increased focus on low/no sugar variants (90% of range offered).
• Offer standard variants in 330ml pack format only (maximum 10% of range on fixture).

Block By Segment

• Group similar products together to help the shopper find and then buy.

Best Sellers Priority Space

• Shoppers most likely to be in a rush and/or impulse shopping.
• Make it easy for them to grab their favourites and go.