Lucozade Sport
Lucozade Sport was created in the 1990’s and was the brand that established the Sports Segment in the UK.
It is the No.1 Sports drink brand and has been for the last 30 years1. Recently it’s been cited as one of the Top 20 worldwide Sports brands.
Lucozade Sport has been supporting the London Marathon since 2000.
Its unique formulation enhances hydration and fuels performance through the balance of glucose and electrolytes.
The brand continues to lead the market, growing at +31% in the latest L52w, it is the fastest growing major brand in the market2.
Lucozade Sport Orange 500ml outsells Fanta Orange 500ml1… pretty amazing!
  1. Source 1: Nielsen w/e 30.07.22
  2. Source 2: Nielsen 52 w/e 30.07.22 Vs PY (Top 13 brands)
  3. Source 3: Nielsen 52 w/e 30.07.22
Lucozade Sport Zero Sugar is a great tasting, low calorie, sugar free sports drink with added Vitamin B3 and electrolyte, designed for low intensity exercise and consumed as part of a varied and balanced diet and an active lifestyle.

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