Legislation Headlines – HFSS
What is HFSS?
- This refers to new restrictions that the government are set to impose on foods that are high in fat, sugar and salt. HFSS stands for High Fat, Sugar, Salt.
The government is applying promotional and location restrictions on high fat, salt and sugar (HFSS) products in stores and online.
Exemptions to HFSS
The regulations do not apply to businesses with fewer than 50 employees.
All stores below 2,000 sq. ft, regardless of ownership, are exempt from the location restrictions in the regulations.
The proposals treat symbol group retailers as larger businesses so they are in scope of the regulations.
HFSS Restrictions Summary:
Price: A ban on volume price promotions for HFSS products e.g.:
Location: A ban on placing HFSS products in certain locations:
- Within two meters of the checkout areas, queuing areas or self-checkouts.
Products cannot be placed at the end of aisles, or in dump bin displays.
Store entrances are also prohibited from displaying HFSS products.
Advertising: 9pm TV watershed and online ban for HFSS products.
Why is HFSS legislation being introduced?
- These regulations form part of the Government’s obesity strategy to get the nation fit and healthy.
- The HFSS measures will support people in achieving and maintaining a healthy weight and aims to improve the nation’s health.
- They will make supermarkets and other retailers, places where the healthier choice is the easy choice for everyone and support people to lead healthier lives.
When is it being introduced?
- UK –1st October 2022 (Price & Location).
- UK – 1st January 2023 (Advertising).