Provide a choice of the best-selling sports, energy and stimulation soft drinks to meet the different needs of consumers in each product type.
Sport:Lucozade Sport Orange
Energy:Lucozade Energy Orange
Stimulation:Red Bull Original
Offer a range that works for different shoppers e.g.
- Locations with high morning trade should include Smoothies, Fruit Juice & Iced Coffee.
- Stock a good range of sports and energy drinks if you are located close to a sports/leisure centre or gym.
Include simple Point of Sale messages to help educate shoppers on the differences between sport, energy and stimulation drinks to assist them in making suitable choices.
1. Trends in Health and Fitness 2019.
2. Mintel Leisure Outlook 2020.
3. Mintel Energy Report 2019.