Inspire shoppers to buy premium soft drinks and spend more to suit their social occasions.
Soft drinks are increasingly considered as a treat, so present the category in an appealing way to encourage engagement and purchase.
Premium soft drinks are a great non alcoholic choice which can be enjoyed at home when spending time with family and friends so consider merchandising these next to alcohol.
1. Harris International Study Attitudes to Soft Drinks 2019.
2. Insite Demand Spaces 2019.
3. Mintel Low/No Alcohol Report 2019.