Making Occasions More Fun

Recommendations:

Inspire shoppers to buy premium soft drinks and spend more to suit their social occasions.

Soft drinks are increasingly considered as a treat, so present the category in an appealing way to encourage engagement and purchase.

Premium soft drinks are a great non alcoholic choice which can be enjoyed at home when spending time with family and friends so consider merchandising these next to alcohol.

 

Sources:
1. Harris International Study Attitudes to Soft Drinks 2019.
2. Insite Demand Spaces 2019.
3. Mintel Low/No Alcohol Report 2019.

Next section:

  • Soft Drink occasions  (£) are for a reward,  social time or for a celebration2
  • 18-44yr olds consider carbonated soft drinks  as a treat rather than an everyday product1
  • Enjoy moderate consumption of alcohol, whilst 20% of over 16’s do not drink at all3

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