Making Occasions More Fun


Inspire shoppers to buy premium soft drinks and spend more to suit their social occasions.

Soft drinks are increasingly considered as a treat, so present the category in an appealing way to encourage engagement and purchase.

Premium soft drinks are a great non alcoholic choice which can be enjoyed at home when spending time with family and friends so consider merchandising these next to alcohol.


1. Harris International Study Attitudes to Soft Drinks 2019.
2. Insite Demand Spaces 2019.
3. Mintel Low/No Alcohol Report 2019.

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  • Soft Drink occasions  (£) are for a reward,  social time or for a celebration2
  • 18-44yr olds consider carbonated soft drinks  as a treat rather than an everyday product1
  • Enjoy moderate consumption of alcohol, whilst 20% of over 16’s do not drink at all3

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