Keeping Them Refreshed

Recommendations:

Grow the category and make more money through converting tap water consumers into soft drink buyers.

Stock a range of chilled, refreshing and tasty soft drinks which can be enjoyed at any time of day.

Provide an appealing range of squash flavours which kids will enjoy and parents will love, ensuring you appeal to all ages.

 

Sources:
1. Mintel Squash Report 2019.
2. Mintel Bottled Water Report 2019.
3. Mintel Soft Drinks report 2019.

  • Squash buyers say squash is a good way to get children to drink more water1
  • Adults drink bottled water, but only 19% drink it daily2
  • 20% of all Soft Drinks  are  purchased to  deliver against refreshment/hydration