Keeping Them Energised

Recommendations:

Provide a choice of energy and stimulation soft drinks to help consumers remain alert and energised throughout the day.

Manual work and long-distance travelling, which demand a high level of physical energy and concentration respectively, are the top occasions when sports and energy drinks are chosen.

Desk work, studying are also key occasions, and gaming the top occasion among young men when sports and energy drinks are enjoyed.

 

Sources:
1. Mintel Sports & Energy Report 2017.
2. Mintel Soft Drinks Report 2019.

Next section:

  • Society are concerned about their levels of tiredness and stress1
  • 26% poor work/life balance 28% can’t switch  off mentally 20% report mental  exhaustion2
  • Cancel a night out  due to tiredness1

Next section: