Complimenting Their Mealtimes

Recommendations:

To expand the soft drinks category, encourage shoppers to consider soft drinks to complement meal occasions, rather than to just drink tap water at home.

To increase basket spend, merchandise soft drinks, snacks and other food to go items together to make it easy for shoppers to choose complementary categories.

 

Sources:
1. IGD Shopper Vista Food to GO 2020.
2. Insite Demand Spaces 2019.